FRITEL is proud, as a Limburg company, to face the competition

FRITEL, the manufacturer and distributor of household appliances, has been selected as a nominee for the prestigious Best Brands Awards 2025. The Hasselt-based company, owned by the van Ratingen family, is the only one from Limburg with a chance to win such an award.

FRITEL is competing for the main prize at the Best Brands Awards 2025 in the Best Household Appliances category. The final will take place on March 13 at Docks Dome in Brussels. That is when the Belgians’ favorite brands in various categories will be announced. The awards are given solely on the basis of consumer feedback on both economic performance and emotional connection with the brand.

We are honored to have been selected for the final. “Our brand awareness continues to grow, thanks to our team of 25 people,” says CEO Cindy van Ratingen. “From our location in the heart of Hasselt, FRITEL continues to innovate in all departments, which contributes to customer satisfaction and loyalty. We are honored to be nominated and proud, as a Limburg-based company, to be able to compete with big international brands.”