FRITEL, VKW Limburg and UCLL on the Culture Coated podcast

Cindy van Ratingen (CEO FRITEL), Simon Cox (VKW Limburg), and Monique Wathion (UCLL) are guests on the Culture Coated podcast, where they offer deeper insight into the origins and impact of a unique initiative: the Millennial Board.

FRITEL, VKW Limburg, and UCLL KMO & Entrepreneurship Diepenbeek joined forces to set up a youth panel that helps companies better align with the next generation.

The Millennial Board consists of a diverse group of students living in student housing, student entrepreneurs, young graduates, young potentials, and even two teenagers. This mix provides valuable insights into young people’s purchasing behavior, expectations, and digital habits.

"For us, it is essential to assemble as broad a panel as possible," says Cindy van Ratingen. "That way, we receive direct feedback from tomorrow’s consumers, and we use that input in our strategy."

Listen to the episode here: Culture Coated – with Monique Wathion, Cindy van Ratingen, and Simon Cox