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About us

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FRITEL is a Belgian brand with strong foundations and a rich history.

It was founded in 1991 by Jos van Ratingen within NV van RATINGEN, a company that has been an established name in electrical retail since 1974. Thanks to years of experience and the reliable distribution of quality products, FRITEL grew into a brand you can trust.

With its own department for research, development and engineering, complemented by thorough testing and quality control, FRITEL launched its first deep fryers. The brand quickly made a name for itself and grew into market leader and trendsetter in the deep fryer market. Innovations such as the Click® System, Turbo SF® System, Acc® System, Covering® System and FryTastic®, together with various patents and unique models, have since set the standard in the sector.

Since the arrival of Cindy van Ratingen (second generation) at the end of 1998, FRITEL experienced strong expansion. The range was significantly extended, always with a clear focus on ease of use, ease of maintenance, multifunctionality and real added value for the market and the consumer.

Today: a complete and well-thought-out range

Marktleider en trendsetter

In 2020, FRITEL introduced The Mulch, an innovative concept focused on waste reduction. The system keeps waste clean, dry and odorless until the next collection. A smart solution for a changing world with more apartments, staggered waste collection, stricter sorting rules and pay-by-weight. The concept offers a solution to an annoying problem everyone faces and the inconveniences that come with it: fruit flies, leaking garbage bags, maggots. The Mulch is therefore practical, future-oriented and aligned with today’s rapidly evolving society.

How and where we work

NV van RATINGEN operates from its Belgian home base in Hasselt, Limburg, and proudly carries those roots. With a team of 25 highly motivated employees, all activities are centralized and managed under one roof:

Research, development & engineering

Purchasing and product management

Sales, sales advice and support

Marketing (offline & online)

Quality control & testing

Logistics and warehouse

Customer service and after-sales service

Accounting, financial management and reporting

In short: from first idea to after-sales, entirely managed in-house.

Hoe en waar wij werken
Onze toegevoegde waarde

Our added value

All activities centralized in Hasselt

An A–Z range in small kitchen appliances and air treatment

Continuous stock of the full range

Delivery in the Benelux within 24–48 hours

Own external sales team with more than 10,000 hybrid customer contacts per year

Annual training for sales teams

Internal customer service and after-sales service

Full availability of parts for our own range

Own service website with direct support and case follow-up

Online platform with all product information: sheets, BOM lists, photos, videos and press material

Emotional, inspiring marketing that supports both customer and consumer in daily life

Thanks to our scale: quick to switch, quick to decide and quick to respond to trends and opportunities

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How can we help you?

We are happy to answer all your questions. Would you like more information about our products or services? Our customer service team will be happy to assist you!