About us

In 1991 the Belgian brand was founded by Mr. Jos van Ratingen within NV van RATINGEN. NV van RATINGEN was already known in the field of electrical retail since 1974 thanks to its successful and solid distribution of quality products.

Equipped with its own Research, Development and Engineering as well as Testing and Quality Control department, the brand FRITEL first launched deep fryers. In this segment, FRITEL put itself quickly on the market and became the market leader and trendsetter for the total fryer market thanks to numerous innovations, such as Click® System, Turbo SF® System, Acc® System, Covering® System, FryTastic®, as well as various patents and models.

Since the arrival of Cindy van Ratingen (2nd generation) at the end of 1998, the product range expanded rapidly, always paying special attention to ease of use, maintenance, multifunctionality and added value to the market.

In 2022, the FRITEL range consists of frying, baking (waffle makers, grills, table grills, teppanyaki,...), snacking (hot air fryers), cooking (slicers, blenders, juicers, dehydrator, fun cooking (fondues, stone grills, raclette grills, cheese raclettes,...)outdoor (electric bbqs),

In 2020, FRITEL launched a particularly innovative concept called "The Mulch" around waste reduction, so that it can be kept clean, dry and odourless until the next waste collection. This concept is very contemporary now that more and more apartment buildings are being built, the collections are more fragmented and therefore no longer weekly, one has to sort out more and more, one will pay per weight, and the fact that there are no more domestic waste rooms,....


NV van RATINGEN operates from its Belgian home base in Hasselt, Belgian Limburg and is proud of its Belgian roots. With a team of 25 highly motivated employees, we take care of all aspects, such as purchasing, Research, Development & Engineering, product management, commercial department, sales advice and support, merchandising, marketing (offline and online), logistics and warehouse, customer service, after-sales service, Testing & Quality control, accounting, financial management, reporting, ...


  • FRITEL centralises all its activities at its headquarters in Hasselt.
  • FRITEL offers an A-Z assortment in both small kitchen electro, and air treatment
  • FRITEL has a continuous stock of its complete assortment
  • FRITEL delivers in the whole Benelux within 24-48 hours.
  • FRITEL has its own external sales team that makes more than 10.000 visits a year
  • FRITEL takes care of its own merchandising, as well as displays and presentations
  • FRITEL plans annual training for sales teams FRITEL has its own customer service and after-sales department -FRITEL has all parts of its own product range at its disposal
  • FRITEL has its own service website that provides immediate advice to customers and consumers and allows customers/consumers to find and follow up all the information on their service file.
  • FRITEL has its own online platform where all relevant product information, such as product sheets, BOM lists, photos, press articles and videos can be easily found and downloaded.
  • FRITEL has an emotional marketing and wants to inspire and help both the customer and the consumer continuously with the daily challenges they face.
  • Thanks to its small scale, FRITEL can make quick decisions, quickly respond to trends, opportunities, ...

In our processes, choice of suppliers and materials, as well as corporate philosophy, we focus on sustainability and regeneration, in order to make the best possible contribution to a better environment and general well-being.

Mission Statement

Fritel wants to be an inspiring brand across Europe and offer an innovative solution for small electrical appliances in every kitchen with special attention to the people, the environment and society.


FRITEL is a trendsetter who anticipates the needs of consumers in order to make their daily lives easier, more pleasant and better. The FRITEL products provide a solution for all the new challenges that a consumer faces during his life. Growing together with the consumer is the focus from the design of the product onwards, i.e. Starter, Family, Chef and Profi and all new challenges.




FRITEL & Sustainability

FRITEL works every day on a better life for every person. True to our mission, we inspire everyone with culinary ideas and offer solutions to make daily cooking easier. Of course we handle this in a responsible way and with consideration for the people, the environment and the society.

In recent years, we made considerable progress on sustainability. This resulted in positive effects all along the chain: the well-being of our employees, the working conditions at our suppliers, the long-term relationships with our partners, the switch to solar energy, the reduction of waste streams and much more. Als in the future we will continue to focus on sustainability and take action. (see cooperation Charter sustainable business)

A sustainable kitchen

Sustainable doesn't always mean more expensive. With our smart solutions for your kitchen, you save energy and time. Safety and energy-saving come first, right from the start of the development of our appliances. By the way, did you know we measure the energy difference between our appliances and other cooking appliances?

We also offer solutions to use up leftovers, cook with seasonal products and focus on zero waste in order to reduce all waste streams. Together, we can make a positive difference to nature and save money in the process.

In-house Repairs

Our appliances are made for a long live span. In the unlikely event of a defect, you can always contact our in-house repair service that consists solely of specialists. We have a large stock of parts in our own warehouse.

Good and regular maintenance, as well as the correct use of your appliances is essential for a long life. So be sure to read the instructions in our user manual carefully and use our cleaning products in order to enjoy your kitchen appliances for a longer time.

"Laureate"- Sustainable Business Charter

We are proud to announce that we have been a "Pioneer" in the Corporate Sustainability Charter since 2022. This means that over the next few years we will implement various action points in the field of sustainability under the watchful eye of Voka Limburg and across all 17 SDGs (sustainability goals) defined by the UN. Upon completion of all action points, we will obtain the Sustainable Entrepreneur certificate and become a "Master in Sustainable Entrepreneurship".

A first year was completed with flying colours, giving us the title of "Laureate" in 2023.

We do this because, as a company, we value people, the environment and society. Assisted by specialists, we can make good choices and implement solutions. Sustainable business is becoming a daily aspect of our operations.

Also have a look at our blog pages

The sustainable secret of the FRITEL waffle maker

The sustainable secret of the FRITEL waffle maker

Nature conservation

Our CW waffle makers are an example of how durability and culinary enjoyment can go hand in hand. The secret lies in the design with no fewer than 14 exchangeable baking plates made of aluminium. From Brussels waffles to paninis, from croques to blinis, a single appliance is all you need! By focusing on multifunctionality, we work intensively to reduce raw material consumption and CO2 emissions. In addition, this results in reduced electronic waste.

We are officially a Laureate

We are officially a Laureate

Nature conservation

We are delighted to inform you of an important milestone in our company. We have completed our first year of operation in Voka's 3-year sustainability programme.

Taking care of nature

Taking care of nature

Nature conservation
Save money

Responsible entrepreneurship keeps human beings, the environment and the economy in balance. FRITEL also does its bit and focuses on circularity, minimum waste , maximum reuse of materials and energy efficiency.